Jets Use of Social Media Essay Example | Topics and Well Written Essays - 500 words

Jets Use of Social Media - Essay Example This study highlights that Jet is selling itself as a company where laundry products are available to pocket friendly prices, with increased convenience since they offer free delivery services for sales that exceed $35. Consequently, its attempt to reach social media users is strategic to creating a large customer base who value price and convenience. A close monitor of its activity in terms of posts made on these websites over the past month reveals completely no posts on LinkedIn and Facebook, but with 2145 and 133 on Twitter and Instagram respectively. The reason as to why no posts were made on the first two sites is probably because the company continues to ride on a post previously posted and which had gone viral for the better part of the duration under investigation.  On Instagram, a mind blowing Jet TV advertisement, a commercial post received nearly 130 likes from users. Note that the page has 133 followers, which implies that nearly every follower, about 99 percent, liked the TV ad.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  According to the essay findings the company’s activity on social media is still below par, which necessitates for increased engagement in order to amass more followers that in turn would create more awareness about its products. Advancements in technology have revolutionized the world of business marketing practices, with increased number of consumers spending most of their time on social media websites, making such the ideal places of reaching them, as opposed to television and radio sources.         Ã‚